Turner Broadcasting has tapped Cartoon Network Enterprises alum Christina Miller as the new president and manager of Cartoon Network, Adult Swim and Boomerang, Turner Broadcasting System president David Levy said Wednesday.
Miller, who had previously served as senior vice president of Cartoon Network Enterprises and directed Turner's youth and young adults consumer products and home video business in the United States, will be responsible for leading the business in North America and working with Turner International to establish short- and long-term priorities. Miller, who reports to Levy, will lead a team of business and creative executives that includes Rob Sorcher, Cartoon Network's chief content officer, and Mike Lazzo, executive vice president/creative director, Adult Swim.
Most recently, Miller was general manager of NBA Digital and senior vice president of Turner Sports Strategy/Marketing/Programming, where she oversaw the day-to-day operations for the NBA Digital portfolio.
"I am very excited to return in this new role to the business that I initially joined Turner for, and look forward to working with Rob, Mike and the great teams at Cartoon Network, Adult Swim and Boomerang," Miller, who initially joined Cartoon Network Enterprises in 2005, said. "These are beloved brands with a passionate following and there's a tremendous opportunity to continue to grow them domestically and, with guidance from David and Turner International President Gerhard Zeiler, a new focus on alignment and partnership to leverage the global potential of Cartoon Network and Boomerang."
Added Levy, "Christina is a well-respected executive who has had great success growing the NBA Digital business for us and also brings a wealth of experience in leading global brands and franchises in the kids business. She is a strategic thinker with a reputation for being a collaborator and achieving great results; and I am thrilled to have her at the helm of the next evolution of this business."
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