Jimmy Fallon's "Tonight Show" finished its first week strongly, rising 15 percent in the very preliminary ratings metric on Friday as the late-night staple made its regular 11:30 p.m. timeslot premiere.
The Feb. 21 edition of "The Tonight Show Starring Jimmy Fallon" averaged a 6.1 rating/15 share in household results from the 56 local markets metered by Nielsen Media Research.
From Monday through Thursday, Fallon started at midnight, following NBC's Sochi Games coverage. The top-notch lead-in has proved to be a ratings boon, as Fallon's first week topped Conan's opening "Tonight Show" week, Leno's return and Kimmel's timeslot debut in January 2013. With the Winter Olympics closing on Sunday, next week will prove to be the real retention test for "Fallon."
Following Monday's debut, which was predictably inflated due to curiosity, Fallon has held firm in the very early numbers, rising on its week-ending installment. The five-day track for "Tonight" in metered-market households was: 7.1, 5.3, 5.2, 5.3, 6.1.
Fallon's close friend and frequent collaborator Justin Timberlake was in the house on Friday, where the duo revisited their "History of Rap" franchise with a fifth installment, posted in the link above.
More reliable ratings data will be available later on Saturday, when this story will be updated with live plus same day Nielsen figures.
The post Early Ratings: Justin Timberlake Helps Jimmy Fallon's 'Tonight Show' to Strong Timeslot Premiere appeared first on TheWrap.
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