Sports Illustrated model Kate Upton's saucy Super Bowl ad has been criticized by a parenting group for selling sexual objectification.
In the 90-second commercial for luxury car company Mercedes-Benz, Upton, dressed in a skimpy outfit, stands near the company's latest model while being watched by a group of young football players washing the car. The commercial was posted on YouTube on Tuesday and is set to air during the Super Bowl next month.
The clip has attracted criticism from officials at the Parents Television Council. A representative for the organization tells Britain's Daily Mail, "This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want. If anything, this ad proves that we've regressed rather than progressed over the last several years."
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