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NBC sticks with Donald Trump, resilient pitchman

Merle Ginsberg and Gary Baum
The Hollywood Reporter

Donald Trump is proving hard to dump.

The outspoken billionaire has hung on to his job as a Macy's spokesman, to the chagrin of online activist Angelo Carusone, who has gathered more than 650,000 signatures with MoveOn.org calling for Trump's ouster because of his Election Night tweets, in which he deemed President Obama's re-election "a total sham and a travesty" and said, "Let's fight like hell and stop this great and disgusting injustice! The world is laughing at us."

Bing: Donald Trump Twitter feuds

According to the online petition, "Macy's says it has a strong obligation to be 'socially responsible,' and 'actions speak louder than words.'"

Meanwhile, NBC execs, wondering whether Carusone will target them next, have been watching the drama unfold as they prepare to shoot another season of Trump's "The Celebrity Apprentice," set to return in March.

Will the network tell him, "You're fired"? Don't count on it.

One high-level NBC insider tells THR the dust-up might boost the show's ratings, which dipped last season. To boot Trump, the insider says, "He'd have to do something pretty terrible, like join the KKK. Just being a silly Republican isn't a firing offense."