We all know Frosty the Snowman was a jolly happy soul, but according to the adult-themed CBS version that has hit the Web, he's also a very dirty one too.
The staff at CBS promotions have turned "Frosty" into "Frosty the Inappropriate Snowman," thanks to a mashup of the beloved cartoon set to sound bites from "How I Met Your Mother" and "Two and a Half Men"
The reaction? Well, pretty frosty.
"I've been a marketing man a long time, but I've never been as appalled, outraged and saddened as I have over the 'Frosty the Inappropriate Snowman' trailers created by CBS," writes John Tantillo of Fox News.
Herald columnist Lauren Beckham Falcone writes, "Yes, the trailers are funny, in a "South Park"-this-feels-so-wrong way. But it's not going to be amusing when some fourth-grader Googling Frosty gets schooled on everything from porn to prostitutes. That these Web trailers are sanctioned by CBS is incomprehensible."
"I loved Frosty and I loved 'How I Met Your Mother.' I do not like them together at all," one viewer posted on CBS.com. "Frosty is for my child. 'How I Met Your Mother' is not. You just lost a viewer. Disgusting."
CBS has not given any comments on the controversy surrounding the video.