|
By Minh Nguyen
Special to MSN TV
Jessica Alba is known throughout the world for her
beauty, style and being an actress and a mom. Christopher Gavigan wrote a book
called "Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home,"
and Jessica was so inspired by the idea of a "healthy child, healthy world" that
she contacted him. Together they (with two co-founders) started the Honest Co.,
a one-stop shop for parents and people who want nontoxic, incredibly cute
diapers and/or 100 percent all-natural family essentials.
MSN TV was invited to the offices of the Honest Co. (www.honest.com) to talk with Alba and
Gavigan, and found quite a few surprising facts about chemicals that exist
seemingly everywhere, including in our mattresses.
Bing: More about Jessica Alba | More about the Honest Co.
MSN TV: How did the Honest Company come about?
Christopher Gavigan: I wrote a book called "Healthy Child
Healthy World," and Jessica had connected with me and was incredibly passionate.
She felt she had the ability to be an educator and use her platform to help
inspire other parents. She's a dreamer but she's also a doer.
Jessica Alba: The thing I was dumbfounded by and was even
more adamant about stalking Christopher to start this company, I would buy what
I thought was an expensive eco brand that everybody uses: It had the green leaf
and it's super-healthy, you think. I would do research and find out it was the
same products inside but they're eco because their packaging is eco. At the end
of the day, it's way more important to me to have a healthy child.
I would think Whole Foods would have similar products?
Christopher Gavigan: They have some equivalent, but a lot of
them that say 98 percent natural, so what's the 2 percent? Why couldn't you go
100 percent? Many of the natural brands don't because they think they have to
preserve it in a synthetic way. They have to add that 2 percent to make it more
effective. The 2 percent is what's hurting your child.
Jessica Alba: I've found working and having two kids, I
don't have time to sit on the Internet and constantly order these things and go
to all these different stores to fill my cart up with diapers and detergents. I
want to go get food and have my meals for the week. As a mom, I want this to be
easy and accessible to everyone. Not every mom lives next to Sprouts or Trader
Joe's or Whole Foods, and also not every mom has the bank account to deal with
that. If we can bundle, package, deliver it to a house, that's what we're doing.
Related: Chatting with Jessica Alba of 'Spy Kids 4'
Are you using these products at home?
Jessica Alba: Of course! [Smiling and laughing]
Christopher Gavigan: The big piece I was struck with was
when Jessica was saying it needs to be affordable. Let's be honest, a lot of
people are having a difficult time.
You've had experience in branding yourself. Has it helped in branding
this company?
Jessica Alba: Probably. (Story Continues On Next Page...)
|
